Chinese OEMs are rapidly localizing semiconductor content, with domestic sales share increasing from 46% in 2022 to 60% in Q4'23. However, the impact on global incumbent semiconductor suppliers is likely overestimated, with manageable growth expected despite a projected 2-5% annual revenue impact over the next 5-10 years. Incumbents remain confident in their market position, focusing on higher-end products and joint ventures in China.